Sūtra (Sanskrit: sū́tra, Devanagari: सूत्र, Pāli: sutta), literally means a rope or thread that holds things together, and more metaphorically refers to an aphorism (or line, rule, formula), or a collection of such aphorisms in the form of a manual. It is derived from the verbal root siv-, meaning to sew (these words, including Latin suere and English to sew, all ultimately deriving from PIE *siH-/syuH- 'to sew').

SUTRA has EXCLUSIVELY signed on Jack Devnarain (Rajesh in Isidingo on SABC), as a SUTRA Brand Ambassador!
 

The finalists will also have an opportunity to meet with Jack Devnarain, for a prejudging conference on what is expected and needed of a Brand Ambassador, and the workings of the media world internationally.

This simply means that besides all the other fantastic exposure and prizes that the winner will get, the winner as a Brand Ambassador will also be able to work with Jack Devnarain and other celebrities from both the local and international industries, on the various projects and events for SUTRA.